” Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame. “


” Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back, language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage. “


” There’s much more money being brought into the advertising and communications business than in the music industry. “


” When you grow up in life and you’re poor, and because you’re an athlete or you got rich overnight in music, unless you have access to financial advice or for the transition or matriculation of that process, then of course, you’re going to go broke. “


” Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture. “


” Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn’t be the narrative. “


” Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that’s super important. “


” Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state. “


” Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music. “


” As a firm believer in the power of songwriting, I feel privileged to be part of a team that continues to help us all understand the true force and impact of lyrics and music around the world. Genius is special – it’s remixing the digital playbook and owning a new space in music and tech. “



All 10 Steve Stoute Quotes about Music in picture


Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame.
Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back, language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage.
There
When you grow up in life and you
Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture.
Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn
Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that
Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.
Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.
As a firm believer in the power of songwriting, I feel privileged to be part of a team that continues to help us all understand the true force and impact of lyrics and music around the world. Genius is special - it

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