” Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. “


” The consumer isn’t a moron, she is your wife. “


” What you say in advertising is more important than how you say it. “


” What really decides consumers to buy or not to buy is the content of your advertising, not its form. “


” The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising. “


” On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. “


” I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. “


” You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. “


” If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you, nobody has ever built a brand by imitating somebody else’s advertising. “


” Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible. “


” The more informative your advertising, the more persuasive it will be. “



All 11 David Ogilvy Quotes about You in picture


Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The consumer isn
What you say in advertising is more important than how you say it.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
The headline is the
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
I don
You now have to decide what
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
The more informative your advertising, the more persuasive it will be.

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