” I believe there’s still room for the dream a lot of people in the industry have – to design and build your own cars. “
” We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. “
” You always have to stimulate the senses. “
” A painting doesn’t have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people’s needs. “
” Once investors come in, it’s hardly your company anymore! “
” One of the big failures for the big auto companies is that even the CEO and the top management often don’t understand design and manufacturing. As a CEO, you have to make decisions, you need to have knowledge. “
” The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You’re doing a lot of things that in an established company are already done. “
” My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. “
” If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. “
” You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. “
” I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. “
All 11 Henrik Fisker Quotes about You in picture









Topics: You quotes