” In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It’s an all-purpose, everyone wins tool. “


” The magic happens when you take facts and figures, features and benefits, decks and PowerPoints – relatively soulless information – and embed them in the telling of a purposeful story. Your ‘tell’ renders an experience to your audience, making the information inside the story memorable, resonant and actionable. “


” So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together. “


” Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking. “


” I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take ‘oohs and aahs’ and convert them to 0s and 1s and then convert them back to ‘oohs and aahs.’ Narratives that work in social networks are the exchange of stories that are told well. “


” We tend to become social core groups, whatever our similar interest and background where we came through. It tends to be a filter through which people see themselves. It can be all different ethnicities. They can see themselves as San Franciscans, or Warriors fans. You want to build a tribe of viral advocates for that team. “


” Tribalism isn’t a bad thing. If you’re a Facebook user, or Twitter user or Foursquare user or LinkedIn user, those are all tribes… and they may even have sub-tribes. It’s not pejorative, it’s declarative. “


” Well, the idea is that failure is an inevitable partner on the road to success and, if you’re not willing to confront failure, you can never find out how good you are. “


” Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through. “


” Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution – both literally and figuratively – and went on to graduate school of business from the law school that I was attending. “


” The minute you start the process of deciding to make a film and you’re communicating that vision to anyone, you’re in the process of selling. If you don’t understand that, you’re not in show business. You’re just not. “



All 11 Peter Guber Quotes about You in picture


In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It
The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your


So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together.
Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.
I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take
We tend to become social core groups, whatever our similar interest and background where we came through. It tends to be a filter through which people see themselves. It can be all different ethnicities. They can see themselves as San Franciscans, or Warriors fans. You want to build a tribe of viral advocates for that team.
Tribalism isn
Well, the idea is that failure is an inevitable partner on the road to success and, if you
Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through.
Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending.
The minute you start the process of deciding to make a film and you
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