12 David Ogilvy Advertising Quotes

David Ogilvy
” I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. “


” Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. “


” What you say in advertising is more important than how you say it. “


” What really decides consumers to buy or not to buy is the content of your advertising, not its form. “


” The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising. “


” Advertising is only evil when it advertises evil things. “


” It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. “


” Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. “


” Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible. “


” The more informative your advertising, the more persuasive it will be. “


” Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest. “


” There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs. “



All 12 David Ogilvy Quotes about Advertising in picture


I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
What you say in advertising is more important than how you say it.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
The headline is the
Advertising is only evil when it advertises evil things.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
The more informative your advertising, the more persuasive it will be.
Political advertising ought to be stopped. It
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don