” You find the most important thing that really grabs you, and put it right up top. Don’t bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It’s an immutable law of journalism. It just always works. “
” Whomever you’re going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject. “
” Well, news is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience. “
” Unless you’re doing a feature piece, which is going to be longer, and you have more time to get into stuff. “
” Television’s not going read stories to you. “
” So you shouldn’t really flatter yourself that they want to be your buddy. They don’t. Generally. They want you for some reason or other, and you just have to fend that off all the time. “
” Rewriting is a large part of the whole job. And get rid of stuff that’s not working. Just pare it down until it’s a beautiful thing you can hand in, probably late, to your editor. “
” It’s not a good thing to be friends with people you’re covering. There’s just no point in doing it. It’s tempting, but they’re not going to consider you their friend anyway. They just know that you’re somebody that can do something for them. “
” If your audience is young, it’d be youth culture, if your audience is older, it’d be older people, if it were senior citizens, it’d be senior citizen issues. So you try and hit the target audience. “
” If you ask questions that interest you, you’ll get answers that interest your audience. “
” But music raises a lot of issues. Music is something that matters to people a lot, and they put a lot of passion into it. And I think when you have an area like that, you’re gonna find a lot of issues coming up. “
” And you can’t really cover people critically that you’re friends with. “
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