” When you are led by values, it doesn’t cost your business, it helps your business. “
” If your support the community, they will support you. “
” Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role. “
” If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation. “
” Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you’re doing and become an expert. “
” Don’t just do something because it’s a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you’re doing something you are passionate about and really believe in, then that will carry you through. “
” If you happen to believe what Ben & Jerry’s is supporting and involved in, then you should support the company. If you don’t believe in what we are supporting, don’t support it. “
” The reality is that most companies are not about any values at all – they are about making money. It is extremely rare for a business to stand for anything because most businesses don’t want to alienate potential customers, and if you believe in anything you are going to alienate someone. “
” Ben & Jerry’s is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving. “
” Businesses can lead with their values and make money, too. You don’t have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially. “
” Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have. “
” Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream, it’s more than just food. So I think when you combine caring, and eating wonderful food, it’s a very powerful combination. “
” You know, I get frustrated with our country’s administration, which is really the people who are not acknowledging global warming. I mean, it’s accepted by scientists around the world, scientists in our country and it’s accepted by every country around the world with the exception of the United States. “
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