” I’m not saying you can’t be successful in the music industry without Spotify. But when I look at the future of music, I don’t think scarcity is the model anymore. We have to embrace ubiquity – that music is everywhere. “


” It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists. “


” I had two passions growing up – one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two – and there was Spotify. “


” There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music. “


” Music isn’t like news, where it’s what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song. “


” This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he’s using Spotify, creating playlists and listening to music through it. “


” People just want to have access to all of the world’s music. “


” At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music. “


” At the end of the day, I want the music industry to be larger than what it is today. “


” There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it’s ever been before. “


” In general, people are comfortable sharing their music. There are two exceptions, though – Lady Gaga and Britney Spears. “


” The main reason people want to pay for Spotify is really portability. People are saying, ‘I want to have my music with me.’ “


” My ambition is we want artists to be able to afford to create the music they want to create, and if it takes them five years to sit down and make the album they want to make, they should be able to afford that. That’s my goal. “


” If you look at Adele, the reason she did so well was she created great music. It wasn’t about a clever marketing trick. “


” When I think about music in the future, I don’t make a distinction between what’s radio, what used to be the music library, and so on. “



All 15 Daniel Ek Quotes about Music in picture


I
It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.


I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.
Music isn
This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he
People just want to have access to all of the world
At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.
At the end of the day, I want the music industry to be larger than what it is today.
There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it
In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.
The main reason people want to pay for Spotify is really portability. People are saying,
My ambition is we want artists to be able to afford to create the music they want to create, and if it takes them five years to sit down and make the album they want to make, they should be able to afford that. That
If you look at Adele, the reason she did so well was she created great music. It wasn
When I think about music in the future, I don
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