” I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. “


” A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’. “


” I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. “


” I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. “



All 4 Leo Burnett Quotes about Good in picture


I have learned that you can
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

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