” I believe the auto business is a highly comprehensive and complicated business. It’s not that easy for people simply to enter and ruin the whole thing. “


” Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That’s something that fits perfectly well with what Volvo is offering. “


” In this fast-developing world, particularly in the fast-transforming China market, we really need to take this opportunity and offer a modern interpretation of Scandinavian design which fits people’s demands perfectly. “


” Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people’s perception of luxury when it comes to the interior design, and this has to be addressed. “



All 4 Li Shufu Quotes about People in picture


I believe the auto business is a highly comprehensive and complicated business. It
Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That
In this fast-developing world, particularly in the fast-transforming China market, we really need to take this opportunity and offer a modern interpretation of Scandinavian design which fits people
Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people

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