” There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who’s savvy enough to know things don’t necessarily have to cost more just because they’re good for the environment. “


” I think, in a lot of places, the solar panels are a badge of honor, they’re trendy. If you go to Hawaii or Japan, people even install fake solar panels because it’s cool and it’s popular. And so I think solar panels have gotten a lot more attractive. They’re sleek, black, they look good on a roof. “


” There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They’re going green primarily because it makes good financial sense, but the fact that it benefits their families’ health and the environment also makes them feel good. “


” When wireless cellphones first came out, analysts predicted that at peak, it would only replace 5% of landlines. They said the quality wasn’t good enough. Clearly that was improved. I think you’ll find a similar thing in solar. “



All 4 Lynn Jurich Quotes about Good in picture


There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who
I think, in a lot of places, the solar panels are a badge of honor, they
There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They
When wireless cellphones first came out, analysts predicted that at peak, it would only replace 5% of landlines. They said the quality wasn

Topics: