” The market for religious apps is fiercely competitive, searching for ‘bible’ in the Apple App Store returns 5,185 results. But among all the choices, YouVersion’s Bible, funded by LifeChurch.tv of Edmond, Oklahoma, seems to be the chosen one, ranking at the top of the list and boasting more than 641,000 reviews. “
” The Bible app is designed to make absorbing the Word as frictionless as possible. For example, to make the Bible app habit easier to adopt, a user who prefers to not read at all can simply tap a small icon, which plays a professionally produced audio track, read with all the dramatic bravado of Charlton Heston himself. “
” The more readers use the Bible app, the more valuable it becomes to them. Switching to a different digital Bible – God forbid – becomes less likely with each new revelation a user types into the app, further securing YouVersion’s dominion. “
” It is reasonable to think that the more readers put into the Bible app in the form of small investments, the more it becomes a repository of their history of worship. Like a worn dog-eared book, full of scribbled insights and wisdom, the app becomes a treasured asset not easily discarded. “
All 4 Nir Eyal Quotes about Bible in picture


Topics: Bible quotes