” Simplicity is not the goal. It is the by-product of a good idea and modest expectations. “


” Good design doesn’t date. Bad design does. “


” Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space, which speaks in semiotics, sans-serifs, and geometrics, which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant. “


” Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian, which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate. “



All 4 Paul Rand Quotes about Good in picture


Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Good design doesn


Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space, which speaks in semiotics, sans-serifs, and geometrics, which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian, which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
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