” The seminal elements of what makes a story great – challenge, struggle, resolution – are the same whether we’re talking about story content for a movie such as ‘Rain Man,’ or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise. “


” I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take ‘oohs and aahs’ and convert them to 0s and 1s and then convert them back to ‘oohs and aahs.’ Narratives that work in social networks are the exchange of stories that are told well. “


” Beside every great success are the seeds of enormous failure. In every failure, there’s the opportunity seeds of great success. They’re not miles apart. So if they’re that close together, and if you’re really working, you’re always gonna have that likelihood that something’s not going to work. “


” Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart. “



All 4 Peter Guber Quotes about Great in picture


The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we
I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take


Beside every great success are the seeds of enormous failure. In every failure, there
Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.
Topics: