” Our approach at Apple has always been to make products we’re proud to own and use ourselves. “


” There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense. “


” From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services. “


” There are times when we have to add resources to Apple, grow talent to do something that we weren’t able to do before. “



All 4 Phil Schiller Quotes about Apple in picture


Our approach at Apple has always been to make products we
There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.


From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.
There are times when we have to add resources to Apple, grow talent to do something that we weren
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