” When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice. “


” Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything. “


” When companies try to guess what consumers want, they essentially make the choice for consumers. “


” The expansion of choice has become an explosion of choice. “



All 4 Sheena Iyengar Quotes about Choice in picture


When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice.
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.


When companies try to guess what consumers want, they essentially make the choice for consumers.
The expansion of choice has become an explosion of choice.
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