” Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. “


” The intellectual architecture means focusing on doing great work instead of focusing on agency politics. “


” The team architecture means setting up an organization that helps people produce that great work in teams. “


” You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work. “


” Transferring successfully to the next generation means producing work that’s as good as or better than the work of the first generation that founded the agency. “



All 5 Jay Chiat Quotes about Work in picture


Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.


The team architecture means setting up an organization that helps people produce that great work in teams.
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
Transferring successfully to the next generation means producing work that
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