” It’s hard to build a brand, competitively, and tell people what you do as well. “


” We set up a beta site, a test site, with movie, music and book reviews. If you’re reading them and you want to buy a book or a ticket for a movie that’s reviewed on the site, you can do that without leaving our site. “


” If you really think about it, when watching television, you have product placement all the time. “


” Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. “


” You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work. “



All 5 Jay Chiat Quotes about You in picture


It
We set up a beta site, a test site, with movie, music and book reviews. If you


If you really think about it, when watching television, you have product placement all the time.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
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