” Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. “


” Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed. “


” Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well. “


” Copy, art, and typography should be seen as a living entity, each element integrally related, in harmony with the whole, and essential to the execution of an idea. “


” In the West, we look at art through life. Well, that’s one way of living. In the Orient they look at life through art. They even drink their tea without sugar, for the same reason that they don’t like a lot of frilly decorations on a painting. I can’t stand butter on my bread for the same reason. I’m allergic to goo and rococo. “



All 5 Paul Rand Quotes about Art in picture


Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.


Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
Copy, art, and typography should be seen as a living entity, each element integrally related, in harmony with the whole, and essential to the execution of an idea.
In the West, we look at art through life. Well, that
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