” Our economic model allows us to invest a disproportionate amount in our food costs. We have a very efficient system: customers go through a single line, the people who serve you are the ones who make the food, and our menu board is not cluttered. “


” If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not willing to sacrifice taste or pay a lot more when it comes to eating better. That’s why the Chipotle model is so important. “


” When I started Chipotle, I didn’t know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true. “


” We can teach people how to run a Chipotle. “


” People were asking me all kinds of questions about the business, and I was initially put off. I was like, ‘Just invest if you want to invest. Don’t bother me. “



All 5 Steve Ells Quotes about People in picture


Our economic model allows us to invest a disproportionate amount in our food costs. We have a very efficient system: customers go through a single line, the people who serve you are the ones who make the food, and our menu board is not cluttered.
If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not willing to sacrifice taste or pay a lot more when it comes to eating better. That
When I started Chipotle, I didn
We can teach people how to run a Chipotle.
People were asking me all kinds of questions about the business, and I was initially put off. I was like,

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