” I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. “


” If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. “


” A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’. “


” Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it. “


” If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. “


” To swear off making mistakes is very easy. All you have to do is swear off having ideas. “


” When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either. “



All 7 Leo Burnett Quotes about You in picture


I have learned that you can
If you don
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain
Advertising says to people,
If you can
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
When you reach for the stars you may not quite get one, but you won

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