” The company-as-a-machine model fits how people think about and operate conventional companies. And, of course, it fits how people think about changing conventional companies: You have a broken company, and you need to change it, to fix it. “


” Innovation requires resources to invest, and you can see many companies pulling back and going into an intense protective mode in a major extended period of financial distress. “


” If you are realistic about how our present society works, the economic clout – and a lot of the political clout, frankly – is in the business sector. And it’s the locus of innovation. “


” I’m really interested in how you create a whole new economy of recycling. It’s literally the ‘underground economy.’ All this stuff that on the surface creates growth and profit, ends up with waste, junk, and CO2. So how do you make it economic to bring new players into the ball game? “


” One industrial age belief is that GDP or GNP is a measure of progress. I don’t care if you’re the President of China or the U.S., if your country doesn’t grow, you’re in trouble. But we all know that beyond a certain level of material need, further material acquisition doesn’t make people happier. “


” How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it’s based on what they value. “


” You go to any MBA program, and you will be taught the theory of the firm, that the purpose of the firm is the maximization of return on invested capital. I always thought this was a kind of lunacy. “



All 7 Peter Senge Quotes about You in picture


The company-as-a-machine model fits how people think about and operate conventional companies. And, of course, it fits how people think about changing conventional companies: You have a broken company, and you need to change it, to fix it.
Innovation requires resources to invest, and you can see many companies pulling back and going into an intense protective mode in a major extended period of financial distress.


If you are realistic about how our present society works, the economic clout - and a lot of the political clout, frankly - is in the business sector. And it
I
One industrial age belief is that GDP or GNP is a measure of progress. I don
How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it
You go to any MBA program, and you will be taught the theory of the firm, that the purpose of the firm is the maximization of return on invested capital. I always thought this was a kind of lunacy.
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