” Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink. “


” The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. “


” Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it. “


” I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. “


” There is no such thing as a permanent advertising success. “


” Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. “


” Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising. “


” The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line. “



All 8 Leo Burnett Quotes about Advertising in picture


Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Advertising says to people,
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
There is no such thing as a permanent advertising success.
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its