” Advertising is the ‘wonder’ in Wonder Bread. “


” Advertising is speech. It’s regulated because it’s often effective speech. “


” In advertising, sex sells. But only if you’re selling sex. “


” Advertising is totally unnecessary. Unless you hope to make money. “


” There’s so much truly putrid advertising out there it’s embarrassing. But not all advertising is bad. Some of it is really quite mediocre. “


” In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. “


” Creativity is an advertising agency’s most valuable asset, because it is the rarest. “


” If its not done ethically, advertising won’t be trusted. If consumers don’t trust it, advertising is pointless. “


” Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising. “



All 9 Jef I. Richards Quotes about Advertising in picture


Advertising is the
Advertising is speech. It


In advertising, sex sells. But only if you
Advertising is totally unnecessary. Unless you hope to make money.
There
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Creativity is an advertising agency
If its not done ethically, advertising won
Creative without strategy is called