” One of the biggest lessons I’ve learned is that there has got to be a reason for what you’re doing. You actually have to care about what you’re doing. The business has to be about something. Whatever the point of it is does not have to be inconsistent with making money, but usually if that’s the sole reason, it is not very successful. “


” Inside a company, you can mandate that everyone use the same technology, which means you can go a little bit, I don’t know, higher fidelity than the lowest common denominator technology. “


” There are a lot of things that Slack gives you that email doesn’t when you think about internal use. Switching to Slack from email for internal communication gives you a lot more transparency. “


” You may be trying to drive in a particular direction that people don’t necessarily understand at first. In our case, we knew the users we had in mind for this product. So in the early days, we looked at our customers, really just testers at that point, and we paid extra attention to the teams we knew should be using Slack successfully. “


” In Slack, you create channels to discuss different topics. For a small group of people, those channels are relatively easy to manage and navigate. “


” It’s hard to overestimate how much the perception of the quality of the V.C. firm you’re with matters – the signal it sends to other V.C.s, to potential employees, to customers, to the tech press. It’s like where you went to college. “


” I think of myself more as a designer than a serial entrepreneur. As a designer, the easiest way to see that something happens is to start a company and then be the boss, and then people have to do what you say. “


” For the first five years of my life, I grew up in a log cabin in coastal British Columbia in a very small town, like 300 people, mostly hippies. No running water, no electricity. When I was 12, I changed my name from Dharma to Stewart. At that age, you just want to be normal. “


” There’s a lot that’s wrong with the way we work – bad habits that develop around control of information, people hoarding information as a means of preserving their own power. When you’re using Slack, everyone can see what’s going on because the default mode is public. “



All 9 Stewart Butterfield Quotes about You in picture


One of the biggest lessons I
Inside a company, you can mandate that everyone use the same technology, which means you can go a little bit, I don
There are a lot of things that Slack gives you that email doesn
You may be trying to drive in a particular direction that people don
In Slack, you create channels to discuss different topics. For a small group of people, those channels are relatively easy to manage and navigate.
It
I think of myself more as a designer than a serial entrepreneur. As a designer, the easiest way to see that something happens is to start a company and then be the boss, and then people have to do what you say.
For the first five years of my life, I grew up in a log cabin in coastal British Columbia in a very small town, like 300 people, mostly hippies. No running water, no electricity. When I was 12, I changed my name from Dharma to Stewart. At that age, you just want to be normal.
There

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